Qualitative Reasearch Methods MCQs

Multiple Choice Questions 12 Pages

Savitribai Phule Pune University

Marketing Management

Contributed by

Prajwal Hallale

DNYANSAGAR INSTITUTE OF MANAGEMENT AND RESEARCH

Dr.Meena Sharma www.dimr.edu.in

QUALITATIVE RESEARCH METHODS
Course No: 210 GE-UL: 10
Sem-II
MCQ’s
Sr.no
MCQ's
Answer
1
Triangulation means______

a.using more than one method to collect data on the

b. using only one method to collect data on the

c. Not collecting any data.

d. Experimental research

A

2
Quantitative Research Design includes

a. online surveys

b. Direct (postal) mail surveys

c. point-of-purchase surveys

d.All of the above

D

3
Random sampling is a part of the sampling technique in which-
_________

a. Each member of the subset carries an equal opportunity of being
chosen as a part of the sampling process.

b. Each member of the subset carries no equal opportunity of being
chosen as a part of the sampling process.

c. All member of the subset are included in sampling process.

d. All member of the subset are exculded in sampling process

A

4
4. Retrospective Studies is ____________

a. A study that compares two groups of people: those with the
disease or condition under study (cases) and a very similar group of
people who do not have the disease or condition (controls)

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b. a. A study that does not compares two groups of people: those
with the disease or condition under study (cases) and a very similar
group of people who do not have the disease or condition (controls)

c. A study of historical events.

d. A study to understand how people successively
make meaning about the trajectories of their lives, or specific
conditions of their lives, by following them through time.

A

5
Mean, Median and Mode are :

(A) Measures of deviation

(B) Ways of sampling

(C) Measures of control tendency

(D) None of the above

D
6
Research is

(A) Searching again and again

(B) Finding solution to any problem

(C) Working in a scientific way to search for truth of any problem

(D) None of the above
C

7
Which of the following is the first step in starting the research
process?

(A) Searching sources of information to locate problem.

(B) Survey of related literature

(C) Identification of problem

(D) Searching for solutions to the problem

c
8
A common test in research demands much priority on

(A) Reliability

(B) Useability

(C) Objectivity

(D) All of the above

D
9
Action research means

(A) A longitudinal research

(B) An applied research

(C) A research initiated to solve an immediate problem

(D) A research with socioeconomic objective

C
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10
A reasoning where we start with certain particular statements and
conclude with a universal statement is called

(A) Deductive Reasoning

(B) Inductive Reasoning

(C) Abnormal Reasoning

(D) Transcendental Reasoning

B
11
Which of the following variables cannot be expressed in quantitative
terms?

(A) Socio-economic Status

(B) Marital Status

(C) Numerical Aptitude

(D) Professional Attitude

C
12
The essential qualities of a researcher are

(A) Spirit of free enquiry

(B) Reliance on observation and evidence

(C) Systematization or theorizing of knowledge

(D) All the above

D
13
In the process of conducting research ‘Formulation of Hypothesis”
is followed by

(A) Statement of Objectives

(B) Analysis of Data

(C) Selection of Research Tools

(D) Collection of Data

C
14
Questionnaire is a :

(A) Research method

(B) Measurement technique

(C) Tool for data collection

(D) Data analysis technique

C
15
“Controlled Group” is a term used in.............. .

(A) Survey research

(B) Historical research

(C) Experimental research

(D) Descriptive research

C

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16
Which of the following is not a “Graphic representation” ?

(A) Pie Chart

(B) Bar Chart

(C) Table

(D) Histogram

C
17
Which of the following does not apply to qualitative research?

a. Data are often words and pictures

b. Uses the inductive scientific method

c. Ends with a statistical report

d. Involves direct and personal contact with participants
C

18
Symbolic interaction is often associated with
_______________research. Symbolic interaction focuses on the
manner in which people make sense of social interactions and the
interpretations they attach to social symbols such as language.

a. Grounded theory

b. Phenomenology

C. Symbolic interaction

d. Ethnography
A
19
Which of the following is not an advantage of studying multiple
cases?

a. Multiple cases can be compared for similarities and differences

b. Multiple cases can more effectively test a theory than a single
case

c. Generalizations about population are usually better when based
on multiple cases.

d. Cost is lower and depth of analysis is easier when you study
multiple cases in

single research study
D

20
Systematic collection and critical evaluation of data related to past
occurrences is called as

a. Ethnography

b. Grounded theory

c. Historical Research

d. Semiotics

C
C

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21
_________ is the study of human consciousness and individuals’
experience of some phenomenon.

a. Phenomenology

b. Ethnography

c. Grounded theory

d. Case study research

Ans a

22
Which of the following is a characteristic of qualitative research?

a. Design flexibility

b. Inductive analysis

c. Context sensitivity

d. All of the above

D
23
Phenomenology has its disciplinary origins in:

a. Philosophy

b. Anthropology

c. Sociology

d. Many disciplines

A
24
What theory uses constant comparison

Grounded theory

Ethnography

Historical Research

Semiotics

A
25
Study of signs (entity or object) and their meanings

Grounded theory

Semiotics

Symbolic interaction

Ethnography
B

26
Systematic collection and critical evaluation of data related to past
occurances

Ethnography

Grounded theory

Historical Research

Semiotics

C
27
Phenomenological study involves all the following features,
EXCEPT

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Analysis

Bracket out

Manipulation

Description

Intuition
C

28
The grounded theory approach was developed by

Husserl

Heidegger

Denzin

Glaser and Strauss

D
29
Which of the following is a characteristic of qualitative research?

Control over the context

Fixed research design

Deductive process

Inductive process

D
30
A method of analyzing qualitative data that involves an interactive
approach to testing research hypothesis:

Inquiry audit

Axial coding

'Blind' review

Analytic induction

Analytic Induction

D
31
The term refers to the use of multiple referents to draw conclusions
about what constitutes the truth:

Triangulation

Factor analysis

Item analysis

Error measurement

A
32
What theory uses constant comparison

Grounded theory

Ethnography

Historical Research

Semiotics

A
33
Which of the following is characteristic of qualitative research?

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a. Generalization to the population

b. Random sampling

c. Unique case orientation

d. Standardized tests and measures

C

34
Phenomenology has its disciplinary origins in:

a. Philosophy

b. Anthropology

c. Sociology

d. Many disciplines

A

35
The primary data analysis approach in ethnography is:

a. Open, axial, and selective coding

b. Holistic description and search for cultural themes

c. Cross-case analysis

d. Identifying essences of a phenomenon

B

36
The term used to describe suspending preconceptions and learned
feelings about a phenomenon is called:

a. Axial coding

b. Design flexibility

c. Bracketing

d. Ethnography

C
37
A researcher studies how students who flunk out of high school
experienced high

school. She found that it was common for such students to report
that they felt like they had little control of their destiny. Her report
that this lack of control was an invariant part of the students’
experiences suggests that lack of control is _______ of the “flunking
out” experience.

a. A narrative

b. A grounded theory

c. An essence

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d. A probabilistic cause

C
38
The specific cultural conventions or statements that people who
share a culture hold to be true or false are called ______.

a. Shared attitudes

b. Shared beliefs

c. Shared values

d. Norms

B
39
The written and unwritten rules that specify appropriate group
behavior are called _____.

a. Shared attitudes

b. Shared beliefs

c. Shared values

d. Norms

d

40
Which of the following is not an advantage of studying multiple
cases?

a. Multiple cases can be compared for similarities and differences

b. Multiple cases can more effectively test a theory than a single
case

c. Generalizations about population are usually better when based
on multiple cases.

d. Cost is lower and depth of analysis is easier when you study
multiple cases in a

single research study

D
41
_____ are the standards of a culture about what is good or bad or
desirable or undesirable.

a. Shared attitudes

b. Shared beliefs

c. Shared values

d. Norms

C
42
_________ is the study of human consciousness and individuals’
experience of some phenomenon.

a. Phenomenology

b. Ethnography

c. Grounded theory

d. Case study research

A
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43
Which of the following is a characteristic of qualitative research?

a. Design flexibility

b. Inductive analysis

c. Context sensitivity

d. All of the above

d
44
________ is a general methodology for developing theory that is
based on data systematically gathered and analyzed.

a. Theory confirmation

b. Grounded theory

c. Theory deduction

d. All of the above

b

45
The final stage in grounded theory data analysis is called
___________.

a. Axial coding

b. Theoretical saturation

c. Constant comparative method

d. Selective coding

d

46
Which major characteristic of qualitative research refers to studying
real world situations as they unfold naturally?

a. Holistic perspective

b. Naturalistic inquiry

c. Dynamic systems

d. Inductive analysis

b

47
In which qualitative research approach is the primary goal to gain
access to individuals’ inner worlds of experience?

a. Phenomenology

b. Ethnography

c. Grounded theory

d. Case study

a

48
16. The type of qualitative research that describes the culture of a
group of people is called ____.

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a. Phenomenology

b. Grounded theory

c. Ethnography

d. Case study

c
49
In which of the following case study designs does the researcher
focus her primary interest on understanding something more general
than the particular case?

a. Intrinsic case study

b. Instrumental case study

c. Collective case study

d. It could be b or c

d
d
50
Which of the following phrases best describes "ethnocentrism"?

a. Special words or terms used by the people in a group

b. An external, social scientific view of reality

c. The study of the cultural past of a group of people

d. Judging people from a different culture according to the
standards of your own culture

d
51
Which of the following is usually not a characteristic of qualitative
research?

a. Design flexibility

b. Dynamic systems

c. Naturalistic inquiry

d. Deductive design

d
52
Which of the following involves the studying of multiple cases in
one research study?

a. Intrinsic case study

b. Single case study

c. Instrumental case study

d. Collective case study

d
53
Which of the following does not apply to qualitative research?

a. Data are often words and pictures

b. Uses the inductive scientific method

c. Ends with a statistical report

d. Involves direct and personal contact with participants

c
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Qualitative Reasearch Methods MCQs

Qualitative Reasearch Methods MCQs

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