Advertising adn sales promotion MCQs with Answers

Multiple Choice Questions 57 Pages

Savitribai Phule Pune University

Bachelor of Business Administration

Contributed by

Shashank Sahni

DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE – 45
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Prof.Maya Jadhav www.dacc.edu.in

UNIT-1

1.

…….media can give 24 hour exposure.
a)Television
b) Print
c) Internet
d) Flex Board
ANSWER -a
2.

It is popularly known as free form of promotion
a)Advertisement
b) Publicity
c) Personal Selling
d) marketing
ANSWER -b
3.

Which among the following is an example of Trade promotion?
a)Coupons
b) Samples
c) Push Money
d) None of these
ANSWER –c

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4.

Which among the following is a Pull Strategy?
a)

Trade promotion
b)

Consumer Promotion
c) Sales Force Promotion
d) None of these
ANSWER -b
5.

If a company gives false message to the customers, it is known as
a)Obscene ads
b)Subliminal ads
c) Deception
d) None of these
ANSWER -c
6.

The strategy that encourages dealers and distributors to sell a product is
known as
a)Push
b) Pull
c) Combination
d)marketing
ANSWER –a

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Prof.Maya Jadhav www.dacc.edu.in

7.

Creating image of product in the minds of target group is called
a)Marketing
b) positioning
c) Branding
d)Popularising
ANSWER -b
8.

The process of purchasing space in a media is
a)Media Spacing
b) Media Scheduling
c) Media Purchasing
d) Media Buying
ANSWER -d

9.

The plan that show time, date and frequency of an advertisement is
a)Media Plan
b) Media Schedule
c) Media Time
d)Media Space
ANSWER –b

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Prof.Maya Jadhav www.dacc.edu.in

10.

Series of advertisement messages that share a single idea or theme is
a)

Advertisement Campaign
b)

Advertisement Group
c) Advertisement Cluster
d) Advertisement Series
ANSWER -a

11.

Point of Purchase Ads are also known as
a)

In-Store Advertising
b)

b) Built-in Advertising
c)

c) Green Advertising
d)

d) Stock Advertising
ANSWER -a

12.

The specific carrier within a medium is called
a)

Media Carrier
b)

b) Media Bus
c) Media Van
d) Media vehicle
ANSWER –d

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Prof.Maya Jadhav www.dacc.edu.in

13.

Which among the following is not a mechanical test?
a)

Psychogalvanometer
b)

b) Techistoscope
c)

Camera test
d)

Consumer dairy test
ANSWER -d

14.

A series of actions that media planners take to attain the media objectives
a)

Media Function
b)

Media Strategy
c) Media Policy
d)Media option
ANSWER -b
15.

Direct mail advertising sends messages through
a)Audio
b) Video
c) Mail
d) None of these
ANSWER –c

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Prof.Maya Jadhav www.dacc.edu.in

16.

Which of the following is more of personal medium of advertisement?
a)

Internet Advertisement
b)

b) Broadcast Media
c) Direct Mail Advertising
d) Print Media
ANSWER -c

17.

Independent organization of creative people for advertisement and
promotional tools are called
a) Advertisement Makers
b) Advertisement Creators
c) Advertisement Developers
d) Advertisement Agency
ANSWER -d
19.Which tool of the promotional mix consists of short-term
incentives to encourage the purchase or sale of a product or service?
b)

Advertising
c)

public relations
d)

direct marketing
e)

sales promotion
ANSWER –d

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Prof.Maya Jadhav www.dacc.edu.in

20.If a company wants to build a good “corporate image,” it will probably
use which ofthe following marketing communications mix tools?
a) advertising
b) public relations
c)

direct marketing
d)sales promotion
ANSWER -b
21.is direct communications with carefully targeted individual
consumers to obtain an immediate response.
d)

Personal selling
b) Public relations
c) Direct marketing
d)Sales promotion
ANSWER -c
22.Which of the following promotional forms is often described as being too
impersonal and only a one-way communication form?
e) advertising
b) personal selling
c) public relations
d) sales promotion
ANSWER -a
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Prof.Maya Jadhav www.dacc.edu.in

23.The promotion tool that may include coupons, contests, premiums,
and other means of attracting consumer attention is best described as
being which of the following?
f) advertising
b) personal selling
c) public relations
d) sales promotion
ANSWER -d
24.A is a promotion strategy that calls for using the sales force and trade
promotion to move the product through channels.
a) push strategy
b) pull strategy
c) blocking strategy
d)integrated strategy
ANSWER -a
25.Which of the following strategies is usually followed by B2C
companies with respect to promotion strategy?
h) Push strategy
b) Pull strategy
c) Blocking strategy
d) Integrated strategy
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Prof.Maya Jadhav www.dacc.edu.in

ANSWER -b
26. ___________ is financial support of an organization, person, or activity
exchange for brand publicity and association.
A. fellowship.
B. sponsorship.
C. loan.
D. bargain.
ANSWER: B
27. Connecting millions of users worldwide, the ____________has truly created a
seamless market and a global consumer.
A. Media
B. Advertisements
C. Information
D. Internet
ANSWER: D
28.Account services are also called as_______________.
A. client services.
B. public services.
C. company service.
D. promotional service.
ANSWER: A

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n(605) class: bbaty vi sem

Prof.Maya Jadhav www.dacc.edu.in

29. ________is a departments within a company that is responsible for producing
some or all of that company's marketing communication.
A. Full-service agency.
B. In-house agency.
C. Marketing agency.
D. PR agency.
ANSWER: A
30. _________manage a company's brand and product line.
A. Brand assistants.
B. Brand executives.
C. Brand managers.
D. Brand associate.
ANSWER: C
31. Who develop the verbal brand message?
A. Designers.
B. Directors.
C. Copy writers
D. Creative directors.
ANSWER: C
32. Who controls the flow of work through the approval and production process?
A. Traffic manager.
B. Media manager.
C. Free lancer.
D. Creative director.
ANSWER: A

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Advertising adn sales promotion MCQs with Answers

Advertising adn sales promotion MCQs with Answers

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