MBA sem-3 Question bank for all the topics

Question Paper 237 Pages

Guru Gobind Singh Indraprastha University

Master of Business Administration (MBA)

Contributed by

Prajwal Hallale

1

QUESTION BANK

MBA

SEMESTER 3

VOL. II
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FOR PRIVATE CIRCULATION

The Questions contained in this booklet have been prepared
by the faculty of the Institute from the sources believed to be
reliable. Neither the Institute nor the faculty gives any
guarantee with respect to completeness or accuracy of the
contents contained in the booklet and shall in no event be
liable for any errors, omissions or damages arising out of use
of the matter contained in the booklet. The Institute and the
faculty specifically disclaim any implied warranty as to
merchantability or fitness of the information for any
particular purpose.
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QUESTION BANK

INTERNATIONAL MARKETING

MS 215

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QUESTION BANK
INTERNATIONAL MARKETING
MS 215

UNIT - I

I Multiple Choice Questions:

1 According to the textbook, international marketing is "the multinational process of
planning and executing the conception, pricing, promotion, and distribution of ideas,
goods, and services to create exchanges that satisfy individual and organizational
objectives." The definition fails to recognize
(a) Nonprofit marketing
(b) Business-to-business marketing
(c) Consumer marketing
(d) Integration of the 4 Ps

2 When a firm uses the same marketing strategies abroad as that used at home, it probably
is
(a) Ethnocentric
(b) Polycentric
(c) Geocentric

3 The study of international marketing should focus primarily on
(a) Product
(b) Place
(c) Promotion
(d) Pricing
(e) All of the above

4 According to the textbook, international marketing is "the multinational process of
planning and executing the conception, pricing, promotion, and distribution of ideas, good,
and services to create exchanges that satisfy individual and organizational objectives." The
definition fails to recognize
(a) Product
(b) Place
(c) Promotion
(d) Pricing
(e) All of the 4 Ps are recognized

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5. To U.S. students, French marketing is
(a) Domestic marketing
(b) Foreign marketing
(c) Comparative marketing
(d) International marketing

6 This kind of international marketing study contrasts two or more marketing systems to
identify similarities and differences.
(a) Domestic marketing
(b) Foreign marketing
(c) Comparative marketing
(d) Extensive marketing

7 For practical purposes, the difference between the concept of international marketing and
the concept of multinational marketing is
(a) Significant
(b) Insignificant
(c) Meaningful
(d) Adequate

8 An analysis of the external environment enables a firm to identify
(a) Strengths and opportunities
(b) Strengths and weaknesses
(c) Weaknesses and threats
(d) Opportunities and threats

9 MNCs are often associated with
(a) Exploitation
(b) Ruthlessness
(c) Power
(d) Bigness
(e) All of the above

10 This definition of MNC focuses on the number of countries in which the firm does business
and the citizenship of corporate owners and top management.
(a) Structure
(b) Performance
(c) Behavior

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11 A strong orientation toward the home country is an indication of
(a) Ethnocentricity
(b) Polycentricism
(c) Egocentricity

12 This is the feeling within a culture that its values are superior to those of foreign
cultures.
(a) Ethnocentricity
(b) Polycentricism
(c) Egocentricity

13 When a firm uses the same marketing strategies abroad as that used at home, it probably
is
(a) Ethnocentric
(b) Polycentric
(c) Geocentric

14 The correct components of the 7-S framework are:
(a) Structure, strategy, shared values, style, staff, skills and systems.
(b) Strategy, synergy, shared value, standardization, skills, staff and structure.
(c) Standards, strategy, style, staff, skills, systems and security.
(d) Shared values, synergy, systems, strategy, style, staff and structure.

15 Being a global organization means-
(a) Customizing the product range for each segment in part.
(b) Creating standardized products for homogeneous markets
(c) Creating both standardized and customized products
(d) Any of the above

16 Which of the following represents a company's effort to identify and categorize groups
of customers and countries according to common characteristics?
(a) Global positioning
(b) Global market segmentation
(c) Global marketing research.
(d) Global targeting

17 A global market leader is an organization which-
(a) has the monopoly over several foreign markets
(b) has more than 50% global market share.
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(c) is ahead of the competition in terms of global innovation
(d) is recognized as being ahead of the rest in terms of market share

18 From the point of view of marketing, an organization that enjoys competitive
advantage in an industry has done so by-
(a) Creating superior value for customers
(b) Focusing on long-term profit.
(c) Charging lower prices than competition
(d) Constantly enlarging its marketing activities.

19 Regionalism is:
(a) an international management orientation
(b) a protectionist policy created to exclude third world countries from certain forms
of international trade.
(c) the grouping of countries into regional clusters based on geographic proximity.

20 The main aim of global marketing is to:
(a) satisfy global customers better than competition
(b) coordinate the marketing activities within the constraints of the global
environment.
(c) find global customers
(d) achieve all of the above.

21 Within an international context, what are 'economies of scope' synonymous with?
(a) Reusing a resource from one business/country in additional businesses/countries.
(b) Buying components in a bulk.
(c) Decreased cost per unit of output
(d) Any of the above.

22 The work of an international marketer is mainly concerned with
(a) translating product instructions and advertising messages.
(b) establishing global brands
(c) transferring a marketing mix to enter a market in another country
(d) adapting a marketing mix to enter a market in another country

23 Key controllable factors in global marketing are
(a) government policy and legislation
(b) social and technical changes
(c) marketing activities and plans
(d) all of the above.
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24 Big multinational pharmaceutical firms try to exercise influence over the policy
decisions made by government departments and regulatory agencies. Which of the
following does not reflect how the companies try to exercise their influence?
(a) Lobbying political representatives in the legislative branch
(b) Ignoring their regulatory agencies
(c) Promising to increase their investment in R&D.
(d) Threatening to cut off the supply of important drug

25 Foreign multinationals wishing to do business in China can be sure that:
(a) Their intellectual property rights will be rigorously protected by the Chinese legal
system.
(b) Their intellectual property rights will be rigorously protected by the Chinese legal
system.
(c) The Chinese market is expanding very rapidly compared with those of the West
(d) Their operations will be heavily penalised if they result in a significant increase in
pollution

26 An environment which is increasingly complex and turbulent displays
(a) More orderly competition
(b) A reduced risk of product obsolescence
(c) More predictable demand.
(d) Increased speed of innovation

27 Which of the following is not a business opportunity generated by globalisation?
(a) Access to low cost labour
(b) Access to low cost labour
(c) Currency crises
(d) Less stringent regulation of the business environment

28 An impact analysis helps firms to:
(a) Identify the most probable opportunities and threats
(b) Assess the impact of external forces on the business.
(c) Assess the ability of the business to deal with these external forces
(d) Prioritise responses to the forces of the external environment

29 Exploring the strategic implications of global warming is best described as
(a) An external environmental analysis
(b) Scenario planning
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(c) Futures forecasting
(d) A PESTLE analysis

30 An analysis of the external environment enables a firm to identify
(a) Strengths and opportunities
(b) Strengths and weaknesses
(c) Weaknesses and threats
(d) Opportunities and threats

31 This entry strategy involves having an agreement that permits a foreign company to use
industry property, technical knowhow, or engineering design in a foreign market.
(a) Exporting
(b) Licensing
(c) Joint venture
(d) Manufacturing

32 Regarding foreign direct investment, developed countries are
(a) Largest recipients and largest sources
(b) Largest recipients and moderate sources
(c) Moderate recipients and largest sources
(d) Moderate recipients and moderate sources

33 Sony and Pepsi joined together to market Wilson sporting goods in Japan. This
strategy is
(a) Exporting
(b) Licensing
(c) Joint venture
(d) Assembly operations

34 This market entry strategy should be used when a company faces high tariffs but does not
want to lose control of its operations.
(a) Management contract
(b) Licensing
(c) Exporting
(d) Joint venture
(e) Manufacturing

35 This strategy involves manufacturing operations in a host country for the purpose of
exporting a product made there to a company's home country or to other third countries.
(a) Sourcing
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(b) Joint venture
(c) Assembly
(d) Licensing

36 According to the textbook, international marketing is "the multinational process of
planning and executing the conception, pricing, promotion, and distribution of ideas,
goods, and services to create exchanges that satisfy individual and organizational
objectives." The definition fails to recognize
(a) nonprofit marketing
(b) business-to-business marketing
(c) consumer marketing
(d) integration of the 4 Ps

37. According to the textbook, international marketing is "the multinational process of
planning and executing the conception, pricing, promotion, and distribution of ideas,
good, and services to create exchanges that satisfy individual and organizational
objectives." The definition fails to recognize
(a) product
(b) place
(c) promotion
(d) pricing
(e) all of the 4 Ps are recognized

38. The marketing mix (the 4 Ps of marketing) does not include
(a) product
(b) place
(c) practicality
(d) promotion

39. The study of international marketing should focus primarily on
(a) product
(b) place
(c) promotion
(d) pricing
(e) all of the above

40. To U.S. students, French marketing is
(a) domestic marketing
(b) foreign marketing
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MBA sem-3 Question bank for all the topics

MBA sem-3 Question bank for all the topics

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