Consumer Behavior MCQs

Multiple Choice Questions 63 Pages

Savitribai Phule Pune University

Financial Management

Contributed by

Yogesh Singh

DNYANSAGAR INSTITUTE OF MANAGEMENT AND RESEARCH
Prof. Sameer Patil www.dimr.edu.in
MCQs: [206MKT] – [Consumer Behavior]
UNIT-I: Introduction to Consumer Behaviour
Sr. No.
Question
Answer
1
Marketers’ every activity revolves around consumer to gauge their behaviour
by finding answers to which question?
(A) How do consumers buy?
(B) When do consumers buy?
(C) Where do consumers buy?
(D) All of the above
D
2
Consumer Behaviour is defined as the behaviour displayed by consumers in
________________________________ of products and services that they
expect will satisfy their needs
(A) searching, buying and evaluating
(B) searching for, purchasing, using, evaluating and disposing
(C) information search, buying and disposing
(D) Purchasing, evaluating & disposing
B
3
A study of consumer behavior has become very important for the marketers
and facilitates to….
(i) adopt a customer culture
(ii) follow the marketing concept
(iii) solicit support from the society
(iv) earn maximum profits
(A) (i) & (iii) are true
(B) (i), (iii) & (iv) are true
(C) (i), (ii) & (iii) are true
(D) (ii), (iii) (iv) are true
C
4
‘Consumerism’ protect the right of consumers & protect consumers from all
organization when
(A) there is a buyer-seller relationship
(B) he is a regular & loyal customer of the organization
(C) there is an exchange relationship
(D) he gets a defective product
C
5
‘Too many complex products requiring evaluations along many dimensions
relating to performance, convenience or even societal concerns.’ What kind
of consumer problem is this?
(A) Performance gap
(B) Information gap
(C) Disillusionment with the system
(D) Antagonism toward advertising
B
6
‘Development of consumer information databases causing concern over the
access & use of it.’ What kind of consumer problem is this?
(A) Intrusions of privacy
A
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(B) Impersonal and unresponsive marketing institutions
(C) Disillusionment with the system
(D) Antagonism toward advertising
7
The changing characteristic of a consumer in the context of Evolving Indian
Economy is
(A) Rapid urbanization leading to changes in the mindset of consumers
(B) Increasing income levels
(C) Shift in approach towards family systems
(D) All of the above
D
8
The result of ICT & changing consumer marketplace is
(A) Shopping has become a social activity
(B) Shoppers are becoming their own salespeople
(C) Shopping has become a seamless, personalized experience &
consistent irrespective of the device used or their stage of buying
process
(D) All are true
D
9
Consumer purchases are influenced strongly by cultural, social, personal and
(A) Psychographic characteristics
(B) Psychological characteristics
(C) Psychometric characteristics
(D) Supply & demand characteristics
B
10
When Sandy was a college student he enjoyed rock music and regularly
purchased trendy casual clothing sported by his favorite rock band. However
five years later, when Sandy became a marketing executive, his preferences
shifted towards formal clothing. Which of the following personal
characteristics is likely to have had the most influence on Sandy’s preferences
during his college days?
(A) Education
(B) Age
(C) Income
(D) Gender
B
UNIT-II: Individual Determinants of Consumer Behaviour
Sr. No.
Question
Answer
1
Which of the following is not the property of ‘Personality’?
(A) Personality will reflect individual differences
(B) Personality can be acquired and learnt
(C) Personality is consistent & enduring
(D) Personality can change
B
2
This is one of the three main interdependent forces of the human personality
referred as “The individual’s conscious control” according to Freudian
Psychoanalytic theory of Personality.
A
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(A) Ego
(B) Id
(C) Superego
(D) None of these
3
“How an individual would like the society to see him” is an individual’s_____
(A) Ideal Self image
(B) Actual Self image
(C) Ideal Social self image
(D) Social Self image
C
4
‘Consumers have a tendency to assign certain psychological & symbolic values
to the brand’ is referred as_______
(A) Brand image
(B) Brand personality
(C) Brand positioning
(D) Brand equity
B
5
The minimal or just noticeable difference that can be noticeable between two
similar stimuli is________
(A) Absolute threshold
(B) Sensory threshold
(C) Differential threshold
(D) Subliminal perception
C
6
The point at which an individual senses a difference between something &
nothing is referred to as the _____________ for a particular stimulus
(A) Subliminal threshold
(B) Sensory threshold
(C) Differential threshold
(D) Absolute threshold
D
7
There is a tendency among people to consciously see & hear or to be
attentive to only certain aspects of the advertising message which is being
communicated is called as
(A) Perceptual Organization
(B) Perceptual Interpretation
(C) Perceptual Selection
(D) Perceptual Integration
C
8
The process during which certain aspects of stimuli are screened out and
others admitted is called as
(A) Perceptual selection
(B) Perceptual organization
(C) Perceptual integration
(D) Perceptual interpretation
A
9
People will be selective in their choice of receiving various kinds of
information for different products or services based on what interests them
rather than the message content and also selection of the media is known as
(A) Perceptual selection
B
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(B) Selective attention
(C) Selective exposure
(D) Selective perception
10
Individual putting a censorship on the stimulus to avoid disturbance of his
existing beliefs & value is known as
(A) Selective perception
(B) Selective attention
(C) Perceptual blocking
(D) Selective exposure
D
11
“A consumer believing that ‘Haier’ washing machine has a better
performance than other washing machine brands, whereas another
consumer doesn’t agree with this claim & believes that all washing machines
are the same.” This is called as
(A) Selective exposure
(B) Selective perception
(C) Selective attention
(D) Selective belief
B
12
A smoker screening out the Warning message on the packet of cigarette
which create conflict or may give rise to a threatening situation is called as
(A) Perceptual blocking
(B) Perceptual defense
(C) Selective attention
(D) Selective exposure
B
13
The method of perceiving stimuli as a unified whole, which enables
individuals to view life in a simplified manner is called as
(A) Perceptual organization
(B) Perceptual Interpretation
(C) Perceptual Selection
(D) None of the above
A
14
The advertisement of Microsoft “trying to highlight that the Window’s
operating systems can be utilized by all people & also provides them the
features to match their ambition to succeed far & wide equally” is based on
which principle of Gestalt psychology of perceptual organization?
(A) Principle of proximity
(B) Principle of similarity
(C) Principle of continuity
(D) Principle of closure
C
15
The logo of IBM is based on which principle of Gestalt psychology of
perceptual organization?
(A) Principle of proximity
(B) Principle of closure
B
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(C) Principle of similarity
(D) Principle of continuity
16
The ‘Olympic’ logo is based on which principle of Gestalt psychology of
perceptual organization?
(A) Principle of closure
(B) Principle of proximity
(C) Principle of similarity
(D) Principle of good continuation
D
17
“People have a tendency to associate certain persons with others who may
have certain attributes, irrespective of whether they consciously recognize
the attributes or not” is based on which factor that distort individual
perception?
(A) Stereotype
(B) Halo effect
(C) Physical appearance
(D) First impression
C
18
Yami Gautam endorsing the brand ‘fair & Lovely’ is an example of which
factor of perceptual distortion?
(A) First impression
(B) Hasty conclusions
(C) Stereotypes
(D) Personality or Physical appearance
D
19
“All the doctors are always in a hurry; try to dispose off the patients faster &
without proper counseling.” This statement indicates which factor that
distorts individual perception?
(A) Halo effect
(B) Stereotypes
(C) Hasty conclusions
(D) First impressions
B
20
‘A consumer’s purchase decision while buying a car is based on the
importance given to the look, color etc. rather than the car’s mechanical &
technical superiority’, indicates which factor distorting an individual’s
perception?
(A) Irrelevant cues
(B) First impression
(C) Hasty conclusions
(D) Physical appearance
A
21
McDonald targeting Indian customers with their ‘Happy Price’ meal menu is
an example of which factor that distorts individual perception?
D
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(A) First impression
(B) Hasty conclusions
(C) Irrelevant cues
(D) Descriptive terms
22
‘Coca Cola Company introduced many other flavors & fruit juices as their
product extension strategy, but consumers had learnt to perceive & link the
brand name to the coke/cola drink only.’ This is an example of which factor of
individual perceptual distortion?
(A) Hasty conclusions
(B) Stereotypes
(C) First impressions
(D) Descriptive terms
C
23
People perceiving and evaluating the ‘Toyota’ car as ‘the best quality’ product
is extended to all the brands of Toyota indicates which individual perceptual
distortion factor?
(A) Hasty conclusions
(B) Descriptive terms
(C) Halo effect
(D) Physical appearance
C
24
Marketers are concerned about the consumers’ ________ prices and the
_________ prices of the products or services available at the marketplace
(A) reference, actual
(B) Expected, market
(C) Reference, standard
(D) Expected, competitive
A
25
Consumers perceive value in brand when
(i) They are cost driven brands; that is the brand costs less as compared
to competing brands offering similar benefits
(ii) The product brands have certain unique benefits which offsets their
premium prices; that is they are referred to as value added benefits
(A) Only (i) is true
(B) Both (i) & (ii) are true
(C) Only (ii) is true
(D) None of the statement is true
B
26
Sometimes consumer is unable to judge the quality, by merely going on the
basis of the product’s physical characteristics because
(i) The physical differences that exist between competing brands are not
sufficient enough to penetrate across consumer’s sensory thresholds
(ii) The consumer may not be sufficiently experienced to determine
which product differentiation is more important
(A) Both (i) & (ii) are true
(B) Only (i) is true
(C) Only (ii) is true
(D) None of the statement is true
A
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27
The perception of risk varies from person to person, depending on the
individual and the __________
(A) type of product
(B) shopping method
(C) culture of the country
(D) All of the above
D
28
The risk that the product choice may result in hurting & bringing down the
morale & ego of the consumer is
(A) Social risk
(B) Functional risk
(C) Financial risk
(D) Psychological risk
D
29
Consumer learning is the process of acquiring the ___________________ and
___________ which is applied to future related behaviour
(A) Knowledge, experience
(B) Purchase knowledge, information
(C) Purchase & consumption knowledge, experience
(D) Consumption knowledge, information
C
30
Which of the following is not one of the elements of consumer learning?
(A) Experience
(B) Reinforcement & retention
(C) Cues
(D) Drive
A
31
An aroma of the food cooking in a restaurant, increasing the probability of a
hungry person entering the restaurant & ordering food is an example of
which component of consumer learning?
(A) Drive
(B) Cues
(C) Motivation
(D) Response
B
32
“A young working woman after seeing a new washing machine at her friend’s
place feels an urge to act” is an example of which element of consumer
learning?
(A) Motivation
(B) Cues
(C) Motive
(D) Drive
D
33
This element/component of consumer learning acts as an ‘incentive’ to learn
& push the consumer to get all information related to the product
(A) Cues
(B) Response
(C) Motivation
(D) Drive
C
34
This element of consumer learning is the result of the stimuli and is in the
A
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physical form or may be in the terms of complex phenomena such as attitude,
perception etc.
(A) Response
(B) Reaction
(C) Reinforcement
(D) Retention
35
After getting a Domino’s pizza delivered in just 30 minutes, a satisfied
customer’s learning’ takes place leading to
(A) Retention
(B) Reinforcement
(C) Reaction
(D) Response
B
36
A lady after having a wonderful experience on visiting a recently opened retail
outlet in her area, continues her store patronage over a period of time is
called as
(A) Response
(B) Reinforcement
(C) Retention
(D) None of the above
C
37
This school of thought of the consumer learning theories concentrates on the
changes in the consumer’s psychological set as an outcome of learning
(A) Cognitive school
(B) Behaviorist school
(C) Both
(D) None of the above
A
38
This school of thought of the consumer learning theories is more concerned
with observing changes in the way an individual responds on account on
exposure to stimuli
(A) Behaviorist school
(B) Cognitive school
(C) Both
(D) None of the above
A
39
This theory of consumer learning describes behaviour as a learned process by
repetitive association between a stimulus and response
(A) Operant conditioning theory
(B) Cognitive theory
(C) Classical conditioning theory
(D) None of the above
C
40
According to this consumer learning theory, usually the consumer will select
the response which provides him the greatest satisfaction
(A) Operant conditioning theory
(B) Classical conditioning theory
(C) Cognitive theory
(D) None of the above
A
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41
According to this consumer learning theory, consumers learn through a
method of trial and error, in which some purchase behaviour can have
favourable outcomes while others may not be so favourable
(A) Cognitive theory
(B) Operant conditioning theory
(C) Classical conditioning theory
(D) None of the above
B
42
According to this consumer learning theory, the learning is not a result of
contiguity stimulus and response or re-inforcement but the result of thought
process and insight
(A) Operant conditioning theory
(B) Classical conditioning theory
(C) Cognitive theory
(D) None of the above
C
43
Marketers are interested in Consumer Memory to answer following question
(A) What do consumers do after perceiving the information received
(B) What is the role of consumer memory to bridge the gap between
receipt of information & actual purchase?
(C) What do consumers do after the receipt of information on products &
services?
(D) All of the above
D
44
It can be viewed as the workspace for information processing
(A) Long-term memory
(B) Short-term memory
(C) Sensory memory
(D) None of the above
B
45
After-image we ‘see’ in our ‘mind’s eyes’ immediately after observing an
object & closing eyes is our
(A) Sensory memory
(B) Long-term memory
(C) Short-term memory
(D) None of the above
A
46
It is a relatively permanent storehouse for information that has undergone
sufficient processing
(A) Short-term memory
(B) Sensory memory
(C) Long-term memory
(D) None of the above
C
47
This memory is a quite direct representation of reality
(A) Sensory memory
(B) Long-term memory
(C) Short-term memory
(D) None of the above
A
48
It lasts for the duration of less than one minute & can store approximately
C
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seven items
(A) Sensory memory
(B) Long-term memory
(C) Short-term memory
(D) None of the above
49
Information stored in long term memory in the form of images which could
be a reflection of our memory of past events is ___________ (explicit
memory/declarative memory/episodic memory) or in the form of words or
sentences which reflect facts & concepts remembered by us is ____________
(semantic memory/implicit memory/procedural memory)
episodi
c
memor
y;
semant
ic
memor
y
50
Information stored in long term memory in the form of images which could
be a reflection of our memory of _________ (facts/tasks/past events) is
episodic memory or in the form of words or sentences which reflect
_________ (skills & tasks/facts & concepts/experiences) remembered by us is
semantic memory
past
events;
facts &
concept
s
51
Information stored in long term memory in the form of _______
(images/information/experience) which could be a reflection of our memory
of past events is episodic memory or in the form of _______
(impression/words/knowledge) which reflect facts & concepts remembered
by us is semantic memory
Images;
words
52
Which one of the following is not one of the factors that helps to retrieve
information from long-term memory?
(A) Placement
(B) Transfer
(C) Activation
(D) None of the above
D
53
Which one of the following is not one of the factors that inhibit retrieval of
information from long-term memory?
(A) Interruption
(B) Forgetting
(C) Extinction
(D) Interference
A
54
Consumer involvement
(A) is related to the consumer’s values and self-concept, which influence
the degree of personal importance ascribed to a product or situation
(B) Is related to some form of arousal
(C) Can vary across individuals and different situations
(D) All of the above
D
55
Which one of the following is not one of the ‘antecedents’, which form the
bases or sources to influence the nature & extent of consumer involvement?
(A) Stimulus
B
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Consumer Behavior MCQs

Consumer Behavior MCQs

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