Cases in Marketing MCQs with Answers

Multiple Choice Questions 57 Pages

Savitribai Phule Pune University

Bachelor of Business Administration

Contributed by

Shashank Sahni

DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE – 45
MCQ SUb:Cases in marketing(606B) class: bbaty vi sem

Prof.Maya Jadhav www.dacc.edu.in

UNIT-1

1. Store security relates to ----.
A. personal security
B. merchandise security.
C. both a & b.
D. none of these.
ANSWER: C
2. Form of payment which a retailer may accept is ----.
A. cash only.
B. cash &credit cards .
C. cash &debit cards.
D. all of these
ANSWER: D
3. Many retailers have improved their operation productivity through -----.
A. computerization.
B. outsourcing.
C. both a & b.
D. none of these.
ANSWER: A

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DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE – 45
MCQ SUb:Cases in marketing(606B) class: bbaty vi sem

Prof.Maya Jadhav www.dacc.edu.in

4. The computerized check out is used by -----.
A. large retailers.
B. small retailers.
C. multi retailers
D. all of these.
ANSWER: A
5. With the help of-------a retailer pays an outsider party to undertake one or
more of its operating functions
A. outsourcing.
B. credit management
C. computerization.
D. none of these.
ANSWER: A
6. ------ helps the retailers to face the crisis situations.
A. Risk management.
B. Credit management.
C. Financial management.
D. All of these
ANSWER: A
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DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE – 45
MCQ SUb:Cases in marketing(606B) class: bbaty vi sem

Prof.Maya Jadhav www.dacc.edu.in

7. ------ is a key task for both large &small retailers.
A. Risk management.
B. Crisis management.
C. Inventory management
D. All of these.
ANSWER: D
8. ----- helps the retailers to complete the tasks within the short period of time.
A. Computerization.
B. Outsourcing.
C. Both 1 & 2.
D. None of these.
ANSWER: A
9. ---------is a warning to potential thieves and muggers.
A. Insurance.
B. Security guards.
C. Outsourcing.
D. Credit management .
ANSWER: B

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DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE – 45
MCQ SUb:Cases in marketing(606B) class: bbaty vi sem

Prof.Maya Jadhav www.dacc.edu.in

10. Insurance against--------is more important due to government rules.
A. environmental risk.
B. production risk.
C. both 1 & 2
D. none of these
ANSWER: A
10. The factor leading to the growth of retailing is ----.
A. changing consumer trends
B. technology.
C. demographics.
D. all the above.
ANSWER: D
11. Consumer buying process in retailing involves ----.
A. need recognition.
B. search for information.
C. evaluation of retailers.
D. all the above.
ANSWER: D

Page 4
DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE – 45
MCQ SUb:Cases in marketing(606B) class: bbaty vi sem

Prof.Maya Jadhav www.dacc.edu.in

12. Atmosphere in retailing refers to ----.
A. the weather outside a store.
B. The ambience, music, color scent in a store.
C. assortment of products in the store.
D. display of items in a store.
ANSWER: B
13. E-tailing refers to ----.
A. sale of electronic items in a store.
B. catalog shopping.
C. music store.
D. retailing shopping using the inter.
ANSWER: D
14. A multi channel retailer sells merchandise ----.
A. over the telephone
B. through personal selling and retail store only.
C. over the internet .
D. through more than one channel.
ANSWER: D

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DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE – 45
MCQ SUb:Cases in marketing(606B) class: bbaty vi sem

Prof.Maya Jadhav www.dacc.edu.in

16. Retailing is a marketing function which ----.
A. sells products to other business.
B. sells products to a company that resells them.
C. sells products to final consumers.
D. sells products for ones own use
ANSWER: C
17. The wheel of retailing explains the emergence of new retailing forms by ----.
A. retailers cycle through peaks of high cost price and troughs of low cost price.
B. whole sellers see retailing opportunity, enter retailing, then turn to wholesaling
again.
C. new retailers emerge, grow, mature and decline.
D. low margin, low price retailers enter to compete with retailers who are high margin
and high price.
ANSWER: D
18. All of the following are possible types of service that a retailer can offer except
----.
A. self service.
B. self selection.
C. limited service.
D. all of the above.
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DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE – 45
MCQ SUb:Cases in marketing(606B) class: bbaty vi sem

Prof.Maya Jadhav www.dacc.edu.in

ANSWER: C
19. The correct statement about chain stores is ----.
A. they offer economic of scale in buying.
B. they can hire good managers.
C. they integrate wholesaling and retailing function.
D. they centralize function.
ANSWER: D
20.Which of the following objectives is concerned with strategic marketing
planning? A. Day to day performance and results.
B. Over-all long term organizational growth.
C. Identifying the strengths and weaknesses of marketing department
D. None of the above.
ANSWER: B
21.is direct communications with carefully targeted individual
consumers to obtain an immediate response.
c)

Personal selling
b) Public relations
c) Direct marketing
d)Sales promotion
ANSWER -c
22.Which of the following promotional forms is often described as being too
impersonal and only a one-way communication form?
Page 7
DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE – 45
MCQ SUb:Cases in marketing(606B) class: bbaty vi sem

Prof.Maya Jadhav www.dacc.edu.in

e) advertising
b) personal selling
c) public relations
d) sales promotion
ANSWER -a

23.The promotion tool that may include coupons, contests, premiums,
and other means of attracting consumer attention is best described as
being which of the following?
f) advertising
b) personal selling
c) public relations
d) sales promotion
ANSWER -d
24.A is a promotion strategy that calls for using the sales force and trade
promotion to move the product through channels.
a) push strategy
b) pull strategy
c) blocking strategy
d)integrated strategy
ANSWER -a
25.Which of the following strategies is usually followed by B2C
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DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE – 45
MCQ SUb:Cases in marketing(606B) class: bbaty vi sem

Prof.Maya Jadhav www.dacc.edu.in

companies with respect to promotion strategy?
h) Push strategy
b) Pull strategy
c) Blocking strategy
d) Integrated strategy

ANSWER -b
26. ___________ is financial support of an organization, person, or activity
exchange for brand publicity and association.
A. fellowship.
B. sponsorship.
C. loan.
D. bargain.
ANSWER: B
27. Connecting millions of users worldwide, the ____________has truly created a
seamless market and a global consumer.
A. Media
B. Advertisements
C. Information
D. Internet
ANSWER: D

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DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE – 45
MCQ SUb:Cases in marketing(606B) class: bbaty vi sem

Prof.Maya Jadhav www.dacc.edu.in

28.Account services are also called as_______________.
A. client services.
B. public services.
C. company service.
D. promotional service.
ANSWER: A

29. ________is a departments within a company that is responsible for producing
some or all of that company's marketing communication.
A. Full-service agency.
B. In-house agency.
C. Marketing agency.
D. PR agency.
ANSWER: A
30. _________manage a company's brand and product line.
A. Brand assistants.
B. Brand executives.
C. Brand managers.
D. Brand associate.
ANSWER: C
31. Who develop the verbal brand message?
A. Designers.
B. Directors.
C. Copy writers
D. Creative directors.
ANSWER: C

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Cases in Marketing MCQs with Answers

Cases in Marketing MCQs with Answers

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