Startup and Venture managment MCQs

Multiple Choice Questions 29 Pages

Savitribai Phule Pune University

Marketing Management

Contributed by

Prajwal Hallale

DNYANSAGAR INSTITUTE OF MANAGEMENT AND RESEARCH

Prof. Sameer Patil www.dimr.edu.in

MCQs: [208] – [Start Up & New Venture Management]
UNIT-I Being an Entrepreneur
Sr.
No.
Question
Answer
1
A Struggles-Causes of failure–Product/ market _______
(A) Poor product quality
(B) Higher price
(C) No timing
(D) Inherent defect
C
2
Which of the following shows the process of creating something new?
(A) Business model
(B) Modeling
(C) Creative flexibility
(D) Innovation
D
3
Entrepreneurs and strategic decisions does not include ……….
(A) Non Recognizing a problem
(B) Generating alternatives
(C) Evaluating various alternatives
(D) Selecting the alternative that best satisfies
A
4
Adhering to labour laws does not includes
(A) The Industrial Employment (Standing Orders) Act, 1946
(B) The Inter-State Migrant Workmen (Regulation of Employment and
(C) Conditions of Service) Act, 1979
(D) Companies Act
D
5
Which one of the following is an important source of idea generation due to their
familiarity with the needs of market?
(A) Existing products and services
(B) Distribution channels
(C) Federal government
(D) Consumers
B
6
Financing an Entrepreneurs includes
(A) Lack of Personal Capital
(B) Fewer Networking contact
(C) Poor credit history
(D) All the above
D
7
……………..improves your ability to handle the pressures of the business world. If you
wait for stress to arrive before you take action, you are going to experience
unnecessary pain.
(A) Managerial resilience
(B) Agreement
(C) Management
(D) Selection

8
Opportunities for social innovation are greatest when:
(A) CSR is aligned with a firm's core skills and capabilities.
A
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(B) CSR spending of a firm is larger than that of its competitors.
(C) CSR is pursued by a firm to improve its reputation.
(D) CSR is pursued by a firm to enhance human capital.
9
What is a key obstacle to the success of non-traditional partnerships?
(A) Lack of investment by a multinational firm
(B) Lack of trust between partners
(C) Lack of expertise within a multinational firm
(D) Lack of government support
B
10
What are the four generic strategies of social responsiveness?
(A) Pro action , Defensive, Reinvestment, Reaction
(B) Reaction, Defense, Investment, Withdrawal
(C) Reaction, Defense, Reinvestment, Pro action
(D) Reaction, Defense, Accommodation, Pro action
D
11
The organization will never be able to make the necessary changes without_________
(A) Top management commitment
(B) Employees
(C) Workers
(D) None of the mentioned
A
12
Licensing arrangements have
(A) Low risk process involved
(B) Easy way to generate incremental income
(C) Several pitfalls
(D) All of the above
D
13
locus of control is
(A) feeling
(B) Attitude
(C) Attribute
(D) None of the above
C
14
___________________ is the combination of at least two firms doing similarbusinesses
at the same market level.
(A) Diversified activity Merger
(B) Horizontal Merger
(C) Joint Venture
(D) Vertical Merger
B
15
An entrepreneur into the hosiery business found out the reason his hosiery was
not selling was due to its color. What could be the best source of this information?
(A) Supplier
(B) Retailer
(C) Competition
(D) Government bureau
B
16
Entrepreneurial success has been significant because of the culture and the
political and economic systems in _________.
(A) European countries
(B) Asian countries
(C) Transition economies
(D) Middle east

B
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17
When the multiplicity of environments become too complex to handle,
the international entrepreneurs often __________.
(A) Go for mergers.
(B) Diversify.
(C) Decentralize operations.
(D) Sale out the foreign business
C
18
Which of the following factors has allowed small companies to act like they are big
ones ? Select correct option:
(A) Competition
(B) Economic development
(C) Technology
(D) Customers
C
19
What are the three levels of innovation?
(A) New product creation, new market creation, leadership
(B) In-market innovation, new market creation, leadership
(C) New product creation, new market creation, new reputation
(D) New product creation, new market creation, pioneering

B
20
The entrepreneur’s_______________ depends on his perception of the opportunity.
(A) Commitment to opportunity
(B) Commitment of resources
(C) Control of resources
(D) Strategic orientation
A

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MCQs: [208] – [Start Up & New Venture Management]
UNIT-II: Customer Discovery
Que.
No.
Question
Ans.
1
This is not one of the steps in arriving at business opportunity
(A) Generating ideas
(B) Screening process
(C) Formulating concept of the business
(D) Formulating a business strategy
D
2
For generating ideas an entrepreneur must focus on
(A) Society
(B) Business Objective
(C) Needs & wants of people
(D) All of the above
C
3
In the screening process step of business opportunity identification, an
entrepreneur should take a____
(A) Macro perspective
(B) Micro perspective
(C) Broader perspective
(D) None of the above
A
4
Which of the following is not the macro-environmental factor to be
considered during the screening process of business opportunity
identification?
(A) Technological
(B) Educational
(C) Political
(D) Social
B
5
Which of the following is not one of the ways of scanning the environment
for identification of business opportunity?
(A) Looking closely at the market
(B) Looking at the available physical resources
(C) Looking at People’s skills
(D) Looking at Available Business Assistance Program
B
6
While scanning the environment for identifying the business opportunity an
entrepreneur must look closely at the market to_______
(A) Identify demand supply gap
(B) Possibility of product substitution
(C) Find out forward-backward industry linkage
(D) All of the above
D
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7
The most appropriate reason why a budding entrepreneur must visit
Government & private institutions or NGO’s while doing screening of the
environment is_____
(A) To find out the available business assistance programs
(B) To check the possibility of getting financial assistance
(C) To check the availability of training & capability building programmes
(D) To get the assistance for resource building & development
A
8
Which of the following is not one of the methods of scanning environment
for collecting information?
(A) Ad Hoc Scanning
(B) Regular Scanning
(C) Intermittent Scanning
(D) Continuous Scanning
C
9
A method of environmental scanning which is short-term, infrequent &
initiated by crisis is called as
(A) Intermittent Scanning
(B) Irregular Scanning
(C) Ad-hoc Scanning
(D) None of the above
C
10
A method of environmental scanning which entails regular collection or
processing of data on a wide range of factors from business environment is
called as
(A) Continuous Scanning
(B) Regular Scanning
(C) Ad Hoc Scanning
(D) Intermittent Scanning
A
11
Which of the following are the means of collecting information while
scanning the environment for identifying business opportunity?
(A) Trade Fairs
(B) Public Meetings
(C) In-Depth Interviews
(D) All of the above
D
12
Which of the following is not one of the personal-level screening parameter
while doing opportunity search & identification?
(A) Educational & Training background
(B) Morale values & ethics
(C) Work experience
(D) Business networks & contacts
B
13
Which of the following is not one of the Firm-level screening parameter while
doing opportunity search & identification?
(A) Availability of raw material
(B) Capital requirement
(C) Government support
(D) Family support
D
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14
Which of the following is not one of the ‘M’ of the resources to be considered
while doing ‘Resource analysis’ for opportunity search & identification?
(A) Merchandise
(B) Method
(C) Moment
(D) Management
A
15
Resource analysis needs to be done at the time of opportunity search &
identification, to_________
(A) Identify the firm’s strengths & weaknesses
(B) find out firm’s capabilities at the start of the business
(C) identify distinctive competencies of the firm
(D) All of the above
D
16
The environmental analysis at the start of the business indicates______
(A) The strengths & weaknesses of the firm
(B) The competencies & capabilities of the firm
(C) Whether the business will survive or not
(D) None of the above
C
17
“People have developed the habit of eating out in multi-cuisine & fast-food
restaurants preferring to eat instant, processed food.” What type
environmental opportunity is this?
(A) Economic
(B) Socio-cultural
(C) Technological
(D) Population trend
B
18
“The Covid-19 Pandemic has severely hampered the supply of raw materials,
manufacturing & trading activities & service sector resulting into the global
economic slowdown.” What kind of environmental threat is this?
(A) Economic
(B) Global environment
(C) Natural
(D) Socio-cultural
C
19
“An unstable & coalition Government in power would adversely influence the
State / Nation’s economy.” What type of environmental threat is this?
(A) Economic
(B) Government program
(C) Peace & Order
(D) Political
D
20
“The Government provides Financial, Technical & Marketing assistance to the
MSME’s.” What kind of environmental opportunity does this indicate?
(A) Economic
(B) Political
(C) Government program
(D) Technological & Technical
C
21
“During the Covid-19 pandemic crisis when the entire world was facing an
A
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acute shortage of the medicine ‘Chloroquine’, which is used in this disease;
India exported it to many countries.” Which environmental factor does this
speak about?
(A) Global environment
(B) Economic
(C) Political
(D) Natural
22
Market intelligence is the everyday information gathered & analyzed for the
purpose of accurate decision making in determining__________
(A) market opportunity
(B) market strategy
(C) market development
(D) All of the above
D
23
Which one of the following is not the source of marketing intelligence?
(A) Trade publications
(B) Causal research report
(C) Books
(D) Newspapers
B
24
Market intelligence is necessary to_______________
(A) determine the current and future needs and preferences
(B) determine attitudes and behavior of the market
(C) enter a foreign market
(D) All of the above
D
25
Which one of the following is not one of the objectives of market
intelligence?
(A) Minimizing investment risks, to detect threats and early market
trends
(B) Early warning of competitor moves to enable counter measures
(C) To identify firm’s own resources & capabilities
(D) Information for better market selection & positioning and to
understand and discover untapped or under-served potential
C
26
Online platforms like chat rooms, blogs, discussion forums etc. can be
effectively used as tools of market intelligence to better understand the
(A) Competitors
(B) Market
(C) Opportunities
(D) Customers
D
27
What measure should a company take to improve its marketing intelligence?
(A) Training & motivating the sales force
(B) Motivating the channel partners
(C) Setting up a customer advisory panel
(D) All of the above
D
28
Which one of the following is the most credible source of market intelligence
to know about the competitors, customers, channel partners & market?
A
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(A) Sales force
(B) Channel partners
(C) External network
(D) Customer advisory panel
29
The market intelligence information from which source can be referred as
base data which would help in planning & formulating policies for the
companies?
(A) External networks
(B) Government published reports
(C) Online customer feedbacks
(D) Channel partners
B
30
Which one of the following is not one of the objectives of the marketing
analysis?
(A) Targeting and dividing the market into niche
(B) Understand the dynamics of the market
(C) To identify the firm’s strengths & weaknesses
(D) Positioning the products or brands in the mind of customers
C
31
Which one of the following questions about the customers is irrelevant while
doing market analysis?
(A) Where are they?
(B) Where do they buy?
(C) How do you reach them with your marketing and sales messages?
(D) None of the above
D
32
Total annual sales in the market served indicates___________
(A) Market profitability
(B) Market growth rate
(C) Market size
(D) Market trends
C
33
Which one of the following would not be helpful to determine market size?
(A) Historical data
(B) Govt. data
(C) Financial data from major players
(D) Trade associations
A
34
If the results of market analysis shows that there is a rising demand for new
products as compared to the older products, it is called as ____________
(A) Market size
(B) Market growth rate
(C) Market trend
(D) Market segments
C
35
A study of market growth rate helps to __________________
(A) Keep a track of the market condition
(B) Find out Sales growth of complementary products
(C) Understand Product life cycle phases
(D) All of the above
D
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36
Market growth rate could not be estimated with the help of
(A) Customer survey
(A) Historical data
(B) Demographic information
(C) None of the above
A
37
________________ study can be used as a guideline to determine how
difficult it is to make money in the market
(A) Market trends
(B) Market profitability
(C) Market segments
(D) Market growth rate
B
38
Which one of the following is not one of the Porter’s five forces of that affect
the market profitability?
(A) Bargaining power of marketer
(B) Threat of entry
(C) Bargaining power of vendors
(D) Threat of substitutes
A
39
Which one of the following is not the benefit of studying industry cost
structure?
(A) Identifying key factors for success
(B) Determining where value is added and for isolating the costs
(C) Formulating strategies to develop a competitive advantage
(D) Identifying the right target customers with effective market
segmentation
D
40
Market research process starts with defining the problem & its ultimate
outcome should be ________________
(A) To reach to a conclusion
(B) To solve the problem
(C) To collect the data & analyze it
(D) To analyze & interpret the data
B
41
The information collected from the sources like industry statistics, market
research reports, news paper articles, etc. is a part of
(A) Qualitative research
(B) Primary research
(C) Secondary research
(D) Quantitative research
C
42
A researcher stopping a shoppers and asking them the reason for buying a
particular product or brand is called as a
(A) Qualitative research
(B) Quantitative research
(C) Secondary research
(D) None of the above
A
43
A bank asking consumers to rate their service on a scale of one to ten is a
__________________
C
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(A) Secondary research
(B) Qualitative research
(C) Quantitative research
(D) None of the above
44
A distinct discipline for gathering and synthesizing representative customer
feedback to produce a more successful product is called as
(A) Customer discovery
(B) Customer Creation
(C) Customer Validation
(D) Customer feedback
C
45
MVP in customer validation means
(A) Minimum Viable Product
(B) Minimum Value Product
(C) Minimum Validation Product
(D) Maximum Value Product
A
46
For customer validation which category of customers of most potential user
segment would be identified?
(A) Early majority
(B) Laggards
(C) Early adopters
(D) Innovators
C
47
Value proposition is
(A) information about the company
(B) A glowing description of company’s unique products or services
(C) A glowing description of company’s passion for excellence or leading-
edge technology
(D) A belief from the customers about how value will be delivered,
experienced & acquired
D
48
“Setting a goal to quickly resolve the issues found as a result of the release so
that they do not impede your revenue or customer-related goals.” What type
of product launch goal is it?
(A) Customer goals
(B) Product defect goals
(C) Sales goals
(D) Prospect goals
B
49
“We will identify 200 potential customers within two months of launch.”
What type of product launch goal is it?
(A) Product awareness goals
(B) Sales goals
(C) Prospect goals
(D) Customer goals

C
50
“Within the first week after launch, we will see 20 outlets pick up our press
release, 50 re-tweets of our launch announcement and 1000 visits on the
A
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Startup and Venture managment MCQs

Startup and Venture managment MCQs

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