Marketing Management I

Assertion and Reasoning 41 Pages
University Savitribai Phule Pune University
Course Bachelors in commerce

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Prajwal Hallale
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  • DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE–45
    Subject: Marketing Management I Class : SY B.Com.
    Prof . S. B. Potadar www.dacc.edu.in
    Unit 1: Elements of Marketing Management
    1. Which of the following statements is correct?
    A. Marketing is the term used to refer only to the sales function within a firm
    B. Marketing managers usually don't get involved in production or distribution decisions
    C. Marketing is an activity that considers only the needs of the organization, not the needs of society as a
    whole
    D. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and
    exchanging offerings that have value for customers, clients, partners, and society at large
    2. Which of the following is NOT an element of the marketing mix?
    A. Distribution
    B. Product
    C. Target market
    D. Pricing
    3. Marketing decision makers in a firm must constantly monitor competitors' activities-their
    products, prices, distribution, and promotional efforts-because
    A. The competitors may be violating the law and can be reported to the authorities
    B. The actions of competitors may threaten the monopoly position of the firm in its industry
    C. The actions of competitors may create an oligopoly within an industry
    D. New product offerings by a competitor with the resulting competitive variations may require adjustments
    to one or more components of the firm's marketing mix
    4. Political campaigns are generally examples of---
    A. Cause marketing
    B. Organization marketing
    C. Event marketing
    D. Person marketing
    5. ______________ is the collection and interpretation of information about forces, events, and
    relationships that may affect the organization.
    A. Environmental scanning
    B. Stakeholder analysis
    C. Market sampling
    D. Opportunity analysis
    6. Which of the following is typically NOT a result of recognizing the importance of ethnic

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  • DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE–45
    Subject: Marketing Management I Class : SY B.Com.
    Prof . S. B. Potadar www.dacc.edu.in
    groups by marketers?
    A. Use of an undifferentiated one-size-fits-all marketing strategy
    B. Different pricing strategies for different groups
    C. Variations in product offerings to suit the wants of a particular group
    D. Study of ethnic buying habits to isolate market segments
    7. Strategic marketing planning establishes the---
    A. Resource base provided by the firm's strategy
    B. Economic impact of additional sales
    C. Tactical plans that must be implemented by the entire organization
    D. Basis for any marketing strategy
    8. These objectives are often the most suitable when firms operate in a market dominated by a
    major competitor and where their financial resources are limited
    A. Niche
    B. Hold
    C. Harvest
    D. Divest
    9. When companies make marketing decisions by considering consumers' wants and the long-
    run interests of the company, consumer, and the general population, they are practicing
    which of the following principles?
    A. Innovative marketing
    B. Consumer-oriented marketing
    C. Value marketing
    D. Societal marketing
    10. The use of price points for reference to different levels of quality for a company's related
    products is typical of which product-mix pricing strategy?
    A. Optional-product pricing
    B. Captive-product pricing
    C. By-product pricing
    D. Product line pricing
    11. ______________ is the concept under which a company carefully integrates and coordinates
    its many communications channels to deliver a clear, consistent, and compelling message
    about the organization and its products.
    A. The promotion mix
    B. Integrated international affairs

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  • DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE–45
    Subject: Marketing Management I Class : SY B.Com.
    Prof . S. B. Potadar www.dacc.edu.in
    C. Integrated marketing communications
    D. Integrated demand characteristics
    12. The ______________ holds that consumers will favor products that are available and highly affordable
    (therefore, work on improving production and distribution efficiency).
    A. Product concept
    B. Production concept
    C. Production cost expansion concept
    D. Marketing concept
    13. The term marketing refers to:
    A. New product concepts and improvements
    B. Advertising and promotion activities
    C. A philosophy that stresses customer value and satisfaction
    D. Planning sales campaigns
    14. The term "marketing mix" describes:
    A. A composite analysis of all environmental factors inside and outside the firm
    B. A series of business decisions that aid in selling a product
    C. The relationship between a firm's marketing strengths and its business weaknesses
    D. A blending of four strategic elements to satisfy specific target markets
    15. When looking at consumer income, marketers are most interested in
    A. Discretionary income
    B. Deferred income
    C. Inflationary income
    D. Disposable income
    16. Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the
    marketing mix activity of---
    A. Pricing
    B. Distribution
    C. Product development
    D. Promotion

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  • DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE–45
    Subject: Marketing Management I Class : SY B.Com.
    Prof . S. B. Potadar www.dacc.edu.in
    17. Assume you are in charge of the politically-mandated process of converting the economy of a developing
    African nation from state-controlled to market-driven business ventures. Your ability to control–––––– will most
    likely determine the future success of the country and its government.
    A. The culture
    B. Marketing
    C. Technology
    D. Competitive environment
    18. Early adopters of which opinion leaders are largely comprised of and tend to be ______________
    A. Generalized; that is, they tend to lead the group on most issues
    B. More likely to buy new products before their friends do and voice their opinions about them
    C. From the upper class; people from other classes are more likely to be followers
    D. Quiet, withdrawn people who don't make fashion statements or take risks easily
    19. The strategic marketing planning process begins with ______________
    A. The writing of the mission statement
    B. The establishment of organizational objectives
    C. The formulation of a marketing plan
    D. Hiring a senior planner
    20. Market expansion is usually achieved by:
    A. More effective use of distribution
    B. More effective use of advertising
    C. By cutting prices
    D. All of the above are suitable tactics
    21. A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the
    ______________ period.
    A. Production
    B. Sales
    C. Marketing
    D. Relationship
    22. Diversification is best described as which of the following?
    A. Existing products in new markets
    B. Existing products in existing markets
    C. New products for new markets

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  • DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE–45
    Subject: Marketing Management I Class : SY B.Com.
    Prof . S. B. Potadar www.dacc.edu.in
    D. New products for existing markets
    23. Today's marketers need ______________
    A. Neither creativity nor critical thinking skills
    B. Both creativity and critical thinking skills
    C. Critical thinking skills but not creativity
    D. Creativity but not critical thinking skills
    24. An imbalance between a consumer's actual and desired state in which recognition that a gap or problem needs
    resolving is called ______________
    A. Motive development
    B. An attitudes
    C. A self-concept
    D. Product Evolutions
    25. When producers, wholesalers, and retailers act as a unified system, they comprise a ______________
    A. Conventional marketing system.
    B. Power-based marketing system.
    C. Horizontal marketing system.
    D. Vertical marketing system.

    Page 5

  • DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE–45
    Subject: Marketing Management I Class : SY B.Com.
    Prof . S. B. Potadar www.dacc.edu.in
    Unit 2: Current Marketing Environment in India
    26. Which of the following is a strategic marketing planning tool?
    A. The market share/market growth (BCG) matrix
    B. The consumer scanning model
    C. A market vulnerability/business opportunity matrix
    D. Market sheet analysis
    27. Diversification is best described as which of the following?
    A. Existing products in new markets
    B. Existing products in existing markets
    C. New products for new markets
    D. New products for existing markets
    28. The process that turns marketing strategies and plans into marketing actions in order to
    accomplish strategic marketing objectives is called ______________
    A. Marketing strategy.
    B. Marketing control.
    C. Marketing analysis.
    D. Marketing implementation
    29. ______________ is a strategy of using a successful brand name to launch a new or modified
    product in a new category.
    A. Duo-branding
    B. Line extension
    C. Brand extension
    D. Multi-branding
    30. The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is
    the:
    A. Decline stage.
    B. Introduction stage.
    C. Growth stage.
    D. Maturity stage.
    31. The marketing outcomes of a product is known as ______________.
    A. Profit.

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  • DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE–45
    Subject: Marketing Management I Class : SY B.Com.
    Prof . S. B. Potadar www.dacc.edu.in
    B. Brand loyalty.
    C. Branding.
    D. Brand equity.
    32. The process of adding a higher priced prestigious, product to the existing line of lower priced products is
    known as ______________.
    A. Trading down.
    B. Product differentiation.
    C. Trading up.
    D. Product simplification.
    33. The process of moving the raw materials from the place of the suppliers to the place of the producers is known
    as ______________.
    A. Inbound logistics.
    B. Outbound logistics
    C. Inventory management.
    D. Acquisition of raw materials.
    34. The flow of goods from production to consumption is known as ______________.
    A. Inbound logistics.
    B. Outbound logistics.
    C. Process logistics.
    D. Reverse logistics
    35. ______________ is the results of artificial scarcity of products created by a firm.
    A. Selective de-marketing
    B. Re-marketing
    C. Ostensible de-marketing.
    D. Synchronic- marketing.
    36. ______________ can be achieved only when all personal within the organization understand the importance
    of the customer.
    A. Profit maximization.
    B. Sales volume.
    C. Customer satisfaction.
    37. Selecting the segments of a population of customers to serve is called ______________.

    Page 7

  • DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE–45
    Subject: Marketing Management I Class : SY B.Com.
    Prof . S. B. Potadar www.dacc.edu.in
    A. Market segmentation.
    B. Positioning.
    C. Target marketing.
    D. Customization.
    38. Brand loyalty indicates customer's ______________ towards the brand.
    A. Commitment.
    B. Belief.
    C. Attributes.
    D. Quality.
    39. Rising promotion costs and shrinking profit margins are the result of ______________.
    A. Globalization.
    B. Changing technology
    C. Heightened competition.
    D. Privatization.
    40. Marketing is a process of converting the potential customers into ______________ consumers.
    A. Rare.
    B. Actual.
    C. Future.
    D. New.
    41. Good marketing is no accident, but a result of careful planning and _____________.
    A. Execution
    B. Selling.
    C. Research.
    D. Strategies.
    42. The ______________ function of marketing makes the products available in different geographic regions.
    A. Production.
    B. Selling.
    C. Distribution.
    D. Promotion.
    43. The traditional view of marketing is that the firm makes something and then ______________ it.

    Page 8

  • DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE–45
    Subject: Marketing Management I Class : SY B.Com.
    Prof . S. B. Potadar www.dacc.edu.in
    A. Markets.
    B. Sells.
    C. Prices.
    D. Services.
    44. ______________ is referred to as segmentation.
    A. Mass marketing.
    B. Niche marketing.
    C. Differentiated marketing.
    45. Groups that have a direct or indirect influence on a persons attitudes or behavior is known as
    ______________
    A. Reference groups
    B. Family.
    C. Roles.
    D. Status.
    46. Augmented product contains ______________.
    A. Basic needs.
    B. Functional characteristics.
    C. Additional benefits.
    D. Expected features.
    47. The emotional attachment of a customer towards a brand is known as ______________.
    A. Brand associations
    B. Perceived quality.
    C. Brand loyalty.
    D. Brand awareness.
    48. Logistics means ______________.
    A. Production.
    B. Flow of goods.
    C. Consumption.
    D. Marketing channel.
    49. Logistics management is a part of ______________.
    A. Production.

    Page 9

  • DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE–45
    Subject: Marketing Management I Class : SY B.Com.
    Prof . S. B. Potadar www.dacc.edu.in
    B. Marketing channel
    C. Supply chain management.
    D. Consumption.
    50. Marketing buzz means ______________.
    A. Viral marketing.
    B. Virtual marketing.
    C. De-marketing.
    D. Social marketing.

    Page 10

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